Sprnkle is rebuilding the professional identity layer of the internet.
Press resources, founder bio, story angles, and brand assets for journalists, podcasters, and analysts.
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Sprnkle replaces the 500-year-old resume with a Living Profile™, a multimedia, personality-graded record of who you actually are at work.
Sprnkle replaces the 500-year-old resume with a Living Profile™, a multimedia, personality-graded record of who you actually are at work. Every user takes our 7-trait Personality Fingerprint™ assessment. We monetize across consumer Pro subscriptions, Sprnkle Recruit™ (AI phone screening), a two-sided talent marketplace, and enterprise hiring tools.
Sprnkle, Inc. is a Delaware C-corporation headquartered in Niagara Falls, New York. The company is building the next professional identity layer of the internet: a personality-first platform that replaces the resume and LinkedIn profile with a Living Profile™, a multimedia, personality-graded record of who you actually are at work. Every user takes Sprnkle's proprietary 7-trait Personality Fingerprint™ assessment, which measures Communication, Collaboration, Problem-solving, Creativity, Adaptability, Leadership, and Composure. Sprnkle monetizes through consumer subscriptions, Sprnkle Recruit™ (an AI phone-screening platform for hiring teams), a two-sided talent marketplace, and enterprise hiring tools. Founded May 2026.
How Sprnkle Started
You were my custom furniture client for years.
When I announced I was closing that chapter and building something bigger, you reached out. We sat down at Spot Coffee on May 9th, you, me, and Chris. We talked for hours. I told you about Taskflow and the AI call agent we were building. You told me about your role in HR tech and the wall you hit every day trying to find good people in a sea of AI-generated resumes that all sound the same. You told me how many qualified applicants never even get a chance because their resumes don't have the right keywords for ATS systems to find them.
Then you said the thing that stuck with me for weeks:
"The resume is 500 years old. Da Vinci basically invented it. Nobody's been able to replace it since."
- Jennifer Reed, Founding Advisor
You said Google had tried and couldn't even pull it off.
That same day, you mentioned an idea you'd been sitting on, "ResumeRIP", your concept for a resume replacement you described as a living profile. You said you didn't have the time or the help to build it. At first, it sounded too big for me to take on, so I pushed it aside.
But I kept thinking about my partner, 40+ job applications, zero interviews, and how it was the exact same problem you were describing from the other side. That's when it clicked: I could repurpose my AI call agent into a real first-round interviewer. That became Taskflow Recruit.
We kept meeting. Your living profile idea wouldn't leave my head. The "500 years" line wouldn't leave either.
On May 18th, I came up with the name Sprnkle and texted you the logo. You were in.
From there, things moved fast. Really fast.
I told my team we were pivoting. I built the marketing site. I developed the Personality Fingerprint™ concept and its structure. I incorporated the company. I filed the trademarks. I built every part of the business and product I could at 100+ hours a week, until we submitted to 43North exactly 27 days later.
A few days after that, we made it official. Jennifer signed on as Sprnkle's Founding Advisor.
That's the story.
- Zachary Pascarella, Founder & CEO
Key Facts
- Legal entity
- Sprnkle, Inc.
- Incorporation
- Delaware C-corporation, May 29, 2026
- Headquarters
- Niagara Falls, New York
- Live product
- sprnkle.com
- Founder personal site
- zacharypascarella.com
- Active programs
- 43North (applied June 13, 2026), UB Cultivator (applied June 16, 2026)
- Press contact
- press@sprnkle.com
The Product
Living Profile™
A multimedia, dynamic professional profile that replaces the static resume. Living Profiles include video introductions, voice samples, work samples, reference recordings, and the user's Personality Fingerprint™ rendered visually. Profiles live at sprnkle.com/p/{username} and update continuously over a user's career.
Personality Fingerprint™
Sprnkle's proprietary 7-trait personality assessment, completed by every user. The Fingerprint™ measures Communication, Collaboration, Problem-solving, Creativity, Adaptability, Leadership, and Composure, the seven traits hiring managers, founders, and collaborators actually care about. Rendered as a visual radar chart on every Living Profile™.
Company DNA
Sprnkle's replacement for the "About Us" page. Every company on Sprnkle has a DNA page: Our Story, Our Mission, Who We Serve, What We Believe, How We Operate, and Open Roles. Companies don't take personality assessments. They tell their real story. Matching happens at the job-post level, where every role carries its own personality signature.
Sprnkle Recruit™
The B2B product. AI phone screening with personality-matched candidate shortlisting. Recruiters and hiring managers replace the 30-minute manual screen with a Sprnkle Recruit™ call that returns a ranked shortlist based on Living Profile™ data and Personality Fingerprint™ fit.
Founder
Zachary Pascarella
Founder & CEO, Sprnkle, Inc.
Bio
Zachary Pascarella is the founder and CEO of Sprnkle, the personality-first professional platform replacing the 500-year-old résumé. A Buffalo, New York native, Zack has been building companies since 21. His earlier ventures include Apex Outdoors (2016), Wise Owl Wood Company (2019), Wise Owl Concepts (2021), and Taskflow Global Solutions (2025), a Philippines-based remote workforce operation that supplied the operational backbone for Sprnkle's launch. Sprnkle was born from a simple observation: AI-generated résumés have broken hiring. Recruiters drown in noise. Candidates drown in silence. Sprnkle gives every user a personality-graded signal layer that AI cannot fake. Sprnkle is incorporated in Delaware and headquartered in Niagara Falls, New York. Zack is currently in process with 43North and the University at Buffalo Cultivator program.
Founding Advisor
Jennifer Reed
Founding Advisor, Sprnkle, Inc.
Joined: June 14, 2026
Jennifer brings the originating thesis behind Sprnkle's product direction. The phrase "the résumé is 500 years old, Da Vinci basically invented it and nobody's replaced it since" is hers, delivered at the first Sprnkle planning meeting in Buffalo on May 9, 2026. Jennifer is an equity-vested Founding Advisor on a path to full-time C-level conversion.
Story Angles
Three pre-built angles for journalists. Use any or pitch a fresh one.
The Buffalo founder building a national platform
A Niagara County founder and serial entrepreneur is building the LinkedIn alternative from Western New York. Sprnkle is in process with both 43North and the University at Buffalo Cultivator program.
The 540-year-old resume
Leonardo da Vinci wrote what historians cite as the first known resume in 1482, applying for a job with the Duke of Milan. 544 years later, the document has not meaningfully changed. Sprnkle argues it is time, and the AI era has finally broken it. The Living Profile™ is the replacement.
AI broke the application process
AI-generated resumes have made every application indistinguishable. Recruiters drown in noise. Candidates drown in silence. Sprnkle's Personality Fingerprint™ is the signal layer AI cannot fake, and the Living Profile™ is where it lives.
Sprnkle refuses to grade companies
Instead of "About Us" pages that all sound the same, every Sprnkle company has a Company DNA page: story, mission, beliefs, and six honest choices about how work actually happens. Personality matching moves to the job post, where the hiring manager sets a fingerprint for the specific role. It's the first hiring platform where candidates match against roles instead of marketing copy.
Press Assets
Download approved logos and photos. All assets are cleared for editorial use.
Brand Usage
Do
- ✓Use the brand name Sprnkle (no second "i")
- ✓Use ™ on Personality Fingerprint, Sprnkle Recruit, and Living Profile on first mention
- ✓Refer to the founder as Zachary Pascarella in formal contexts, Zack in quoted material
- ✓Describe the HQ as Niagara Falls, New York
- ✓Link to sprnkle.com when referencing the live product
- ✓Use approved press assets only
Don't
- ✗Spell the brand Sprinkle or Sprinklr (Sprnkle has no second "i")
- ✗Use ® on any Sprnkle product (we are trademark-pending, not registered)
- ✗Describe Sprnkle as a "LinkedIn killer" without context; the right framing is "LinkedIn alternative" or "personality-first professional platform"
- ✗Modify, recolor, or distort the Sprnkle logo or wordmark
- ✗Mix Sprnkle product names with Taskflow product names (these are separate brands)
Press Contact
For interviews, podcast bookings, and feature pitches
Email press@sprnkle.com with subject line "[Outlet], Sprnkle pitch" and we will reply within 24 hours.
For same-day deadlines, include URGENT in the subject line. We reply within 2 hours.
Direct calendar access - confirmed within 60 seconds.
Email press@sprnkle.comPress contact: press@sprnkle.com · Niagara Falls, New York · sprnkle.com
Summer 2026.